Friday
शुक्रवार • Shukravara
"Day of Venus (Brightness/Purity)"
Ruler: Venus
Water (Jala)
Southeast
Rajasic
Shukra (Venus/Brightness) + Vara (day) = Day ruled by Venus
Ruler
Venus
Primary Deity
Goddess Lakshmi
Element
Water (Jala)
Direction
Southeast
Guna
Rajasic
Nature
Benefic/Movable (Shubha/Chara)
Temperament
Cold, Moist, Feminine
Tattva
Jala (Water)
Goddess Lakshmi
Shukracharya is the Guru of the Asuras, possessing the knowledge of Sanjeevani Vidya (revival of the dead). Goddess Lakshmi, consort of Vishnu, represents wealth, beauty, and prosperity.
Secondary Deities
Goddess Santoshi Maa
Goddess Durga
Correspondences
Color
Primary:
White
Secondary Colors
Pink
Light Blue
Variegated
Cream
Colors to Avoid
Black
Dark colors
Venus represents purity, beauty, and luxury
| Gemstone | Diamond (Heera) |
| Alternate Gems | White Sapphire, Zircon, Opal |
| Gem Weight | Minimum 1 Carat |
| Metal | Silver, Platinum |
| Grain | Rice |
| Tree | Audumbara (Cluster Fig), Goolar |
| Animal | Cow, Horse |
| Taste | Sour (Amla) |
| Fabric | Silk, Fine cotton, Satin |
Flowers
White Lotus
White Rose
Jasmine
Lily
Body Parts
Reproductive organs
Kidneys
Face
Throat
Eyes (luster)
Semen
Auspicious & Inauspicious Activities
Auspicious Activities
- Marriage and romantic activities — Venus is the planet of love and marriage
- Buying vehicles — Venus represents vehicles and conveyances
- Wearing new clothes and jewelry — Venus rules fashion and adornment
- Beauty treatments and cosmetics — Venus governs beauty and aesthetics
- Artistic activities and entertainment — Venus is the planet of arts
- Music, dance, and performing arts — Venus rules music and entertainment
- Home decoration and furnishing — Venus loves luxury and comfort
- Lakshmi worship and temple visits — Friday is Goddess Lakshmi's day
- Starting beauty or fashion business — Venus rules these industries
- Purchasing luxury items — Venus governs luxury and comfort
- Romantic proposals and engagements — Venus is the planet of love
- Perfume and fragrance business — Venus rules pleasant scents
Inauspicious Activities
- Harsh or aggressive activities — Venus is gentle and refined
- Surgery (unless cosmetic) — Venus doesn't support cutting
- Litigation and legal battles — Venus prefers harmony over conflict
- Starting businesses requiring aggression — Venus energy is soft and diplomatic
- Fasting (except Santoshi Maa Vrat) — Venus doesn't support deprivation
- Eating sour items (during Santoshi Maa Vrat) — Specific vrat restriction
Hora System
| Ruling Sunrise Hora | Venus |
| Best Horas | 1st, 8th, 15th, 22nd |
| Activities | Marriage, buying vehicles, beauty treatments, artistic activities |
Hora Sequence (from sunrise)
Venus
Mercury
Moon
Saturn
Jupiter
Mars
Sun
Remedies & Practices
Daily Practices
- Worship Goddess Lakshmi or Santoshi Maa
- Recite Lakshmi Stotra or Sri Suktam
- Offer white flowers to the deity
- Chant Shukra Beej Mantra 108 times
Donations (Daan)
| Items | White items, Rice, Sugar, White cloth, Ghee, Silver |
| Recipient | Young women, married women, or temples |
| Time | Friday morning or evening |
Fasting (Vrat)
| Type | Shukravar Vrat or Santoshi Maa Vrat |
| Food | One meal without salt, sour items (for Santoshi Maa) |
| Avoid | Sour foods (lemon, tamarind, curd) during Santoshi Maa Vrat |
Mantras
Beej Mantra
Om Draam Dreem Draum Sah Shukraya Namah
Vedic Mantra
Om Shukraya Namah
Lakshmi Mantra
Om Shreem Mahalakshmyai Namah
Count Mantra
16000 (minimum for full remedy), 108 (daily)
| Clothing | Wear white, pink, or cream colored clothes |
| Charity | Donate to women's causes, art institutions, beauty schools |
Health
Focus Areas
Reproductive system
Kidneys
Face
Throat
Diabetes (sugar)
| Ailments | Reproductive disorders, kidney problems, diabetes, skin issues |
| Treatment | Good day for cosmetic procedures, fertility treatments |
| Avoid | Excessive sweets, indulgence |
Profession
Favorable Professions
- Fashion and clothing industry
- Jewelry and gemstone business
- Cosmetics and beauty products
- Entertainment and media
- Art and design
- Hospitality and hotels
- Automobile industry
- Perfume and fragrance
Professional Activities
- Fashion shows and launches
- Vehicle showroom openings
- Beauty salon inaugurations
- Art exhibitions
Spiritual Practices
- Lakshmi puja with lotus flowers
- Sri Suktam recitation
- Santoshi Maa worship
- Shukra mantra japa
- Durga worship
| Temples | Visit Lakshmi temples, Santoshi Maa temples |
| Yantra | Shukra Yantra, Lakshmi Yantra |
| Benefits | Wealth, beauty, marital harmony, artistic success |
Classical References
| Brihat Parashara Hora Shastra | Shukra (Venus) is the minister of planets, represents wife, luxury, and arts |
| Jataka Paarijaata | Friday is suitable for marriage, wearing ornaments, and artistic activities |
| Muhurta Chintamani | Shukravara is a Shubha (benefic) day; auspicious for most activities |
Regional Variations
| North India | Santoshi Maa Vrat extremely popular |
| South India | Lakshmi puja with lotus flowers |
| Maharashtra | Vaibhav Lakshmi Vrat on Fridays |
| Bengal | Lakshmi worship with alpana (rangoli) |
Modern Relevance
| Office | Good for team celebrations, creative presentations |
| Business | Ideal for product launches, fashion events, showroom openings |
| Personal | Best day for dates, beauty treatments, shopping |
Astronomical Note
Venus is the second planet from the Sun and the hottest planet in our solar system. It's similar in size to Earth. Venus has an orbital period of about 225 Earth days and is the brightest natural object in the night sky after the Moon.